Turns out David Beckham will get one of the coveted spots in the Super Bowl courtesy of H&M.
H&M will debut a 30-second ad during the Super Bowl to launch the new DAVID BECKHAM Bodywear collection. The company recently announced a long-term alliance with David Beckham, which kicks-off with the nine-piece Bodywear collection on February 2 in 1,800 H&M stores worldwide.
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers.” says Steve Lubomski, Director of Marketing for H&M North America.
For more information on H&M’s partnership with David Beckham, please visit www.dbcollaboration.hm.com